RUBBER STAMP SPECIAL
- When I was working to get my sales up for the last contest period (catalogues
2, 3, & 4), I decided I needed something to get people to look through the catalogue
. Samples are great but I wanted something more fun. I decided to use a
rubber stamp of lips and I stamped 5 books with cherry red lips. I then made
address labels that said, "If you find a stamp of lips in this catalogue,
call me (phone number)." So Customers knew what to look for, I stamped a
sample set of lips on the front of the catalogues this worked wonders! I give
away five of our new line of lipstick, and boy did the Customers enjoy hunting
for those lips. I gained 11 new customers in catalogue 2 that had not ordered
before, four in C-3 and five in C-4. I was able to meet my goals in both
numbers of customers and increase my sales . Give this fun idea a try and use
whatever type of stamp you like. During the Easter holidays use a bunny or egg
theme, or try your favorite symbol- like a rose or a unicorn. Good Luck and
Happy Selling.
