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Tuesday, 4 February 2014

ORIFLAME LAUNCHES A NEW MAKE-UP BRAND AT THE ORIFLAME-SPONSORED MERCEDES-BENZ FASHION WEEK STOCKHOLM 2014


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Today, Oriflame Cosmetics presents the new fashion-inspired make-up brand – The ONE by Oriflame. To launch The ONE and reinforce its link with fashion, Oriflame is a Main Sponsor at Mercedes-Benz Fashion Week Stockholm 2014, gaining inside knowledge from behind the scenes, and trend inspiration straight off the catwalk. The new make-up brand will be used by industry professionals on the models for the shows, proving its high quality catwalk standard.

To support the launch of The ONE, Oriflame has founded The ONE Collective – an exciting collaboration with beauty and fashion influencers such as bloggers, make-up artists, models and stylists from around the world. The ONE Collective will share their fashion and beauty inspiration, expertise and tips, giving Oriflame fans on-trend fashion advice and beauty know-how. Elin Kling, the world famous fashion entrepreneur and blogger, will be the Global Ambassador for The ONE Collective. Throughout 2014 Elin will be attending global fashion and beauty events, writing about current trends and imparting expert advice to Oriflame fans.

“We are delighted to be collaborating with The ONE Collective and Elin Kling on The ONE by Oriflame. They will provide expertise and inspire Oriflame’s consumers and consultants to fulfil their beauty and fashion dreams,” says Johan Rosenberg, Executive Vice President, Global Marketing and R&D.
Elin Kling said, “It is an honour to be a global ambassador for Oriflame, a company that I really admire for its beauty credentials and brand ethos. I am looking forward to bringing my creativity and expertise to inspire Oriflame customers around the world.”


 

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