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Wednesday, 10 July 2013

The direct sales business model - Oriflame

There are a variety of methods of direct selling but for Oriflame, it is fundamentally the same as when the company was started in 1967. Our business model has evolved and been updated, not least when it comes to communication.

The “direct sales” business model has been around for over 200 years, and has gone from
being travelling sellers in rural society, to door-to door vacuum cleaner salesmen and is now an established business model that delivers products and a world-class service.

A “home party” is probably what many associate with direct selling; an event in the home to which
a host or hostess invites friends and family for them to sample and get a feel for the products, under the guidance of a trained consultant, who works with, or for the company in question.

Yes, this is an image that corresponds well with direct selling as it looked during the swinging 60’s. However, direct selling has developed and renewed itself in line with the new millennium and the
advances in digital technology.
Today, direct selling is much more than a home party and knocking on doors. The combination of socializing and product displays in a friend’s living room has been complemented by major events that attract more people.
Today, you also have every opportunity to grow your business and work more online. Reasons for
becoming a consultant range from it being a smart career move to being a smarter way to shop for
beauty – it’s your choice!

Whatever your ambitions, as a beauty consultant today, you can find a level of involvement that suits
you and your lifestyle.

The evidence suggests that personal recommendations are still playing an important role in the
purchase of beauty products.


 The focus is on highlighting personal experiences and tips.
One of the big differences is that today we also communicate with existing and potential consultants through digital channels. In this way, we reach more people and they can decide where and how they want to be part of Oriflame.
The core of the business model is the same the network is still the key to success!
Direct selling in 2013 – It is cost-effective, easy and fun!

by KAROLINA STRAND & LIVIA JAKOBSSON
 

Why Join Oriflame?

High Quality Affordable Products
- Established 40 Years and Trusted
- Opportunity Open to All
- Fabulous Incentives + Recognition
- No-Obligation once Joined
- Fun + Home Based Way to Earn

How to Make Money

- Sell Products via Catalogue - Hold Beauty Demonstrations - Hold Opportunity Presentations - Build a Team of Consultants - Earn Commission

Personal Development

As you grow a team of consultants and your customer base, you will rise up the ladder of Oriflame success and earn more commission. There are also several incentives to get you going!