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Monday, 29 July 2013

Oriflame’s brand promise to fulfill dreams!

Oriflame’s new brand promise has its basis in the founding principle of Jonas and Robert af Jochnick when they started the company – to fulfill dreams!

A brand promise encapsulates what is unique about a company, so you can quickly understand
what the company stands for.
During the course of 2013, Oriflame launches a new brand promise of Your Dreams –

Our Inspiration™ that will permeate the entire business.
We asked ourselves “what does Oriflame stand for?” And quickly came to the conclusion that it is
about the will to fulfil people’s dreams. It is deeply rooted in our corporate culture and dates back to
the 1960s, the time when Jonas and Robert af Jochnick founded the company.
“With the new brand promise we will take your dreams to the next level,” says Linda Voltaire, Marketing Project Director at Oriflame, responsible for the branding project.

Whether you dream of being able to develop a career, earn more money, travel to your favourite
destinations, look younger, live a healthy life or access beautiful beaches, Oriflame aim to help you
understand and fulfil your dreams. These dreams will continue to inspire Oriflame to develop both
products and operations.

In the year 2013, people will join together from all around the world to share and discuss their dreams.
At the Diamond Conference in late January, we launched “Share Your Dream,” an online tool where
consultants and managers can share dreams with each other. During the year, we will also launch our
“Dream Visualiser” where people can choose inspiring images and display them in social media.

With the brand promise “Your Dreams – Our Inspiration ™” in mind, Oriflame approaches the creation of new products with a focus on four
main areas:
1. Natural and Durable
2. Research and Innovation
3. News and Trends
4. Wellness and Wellbeing

We hope that this can create a clearer range of products that make it easier for our customers to
choose. The ‘Dream’ theme will permeate and inspire the business and maybe your dreams can
also inspire some of our new products.
“All companies say that their focus is on the customer, but we truly believe that we are closer than other traditional retailers to our customers and their dreams. This is because we have direct contact with our three million members.
We know that our corporate culture is open to new ideas, that we listen and take ideas seriously.
The Internet is always offering new opportunities to interact with our customers, which makes the
process even easier, and this is something that we will continue to develop,” says Linda Voltaire.
With the new brand promise, Oriflame wants to be the best company at understanding people’s

What do you dream of ?
Sandra & Frank Brennan
“Our aspiration has always been to manage and develop a business together and to work with a team of similiar minded people who are as passionate, focused and dedicated as we are. We care deeply for the people we work with and want to help them to fulfil their dreams. We strongly believe Oriflame
provides us with this opportunity.”

Iwona Wikar
“I love the opportunity that Oriflame has given me and my family. I also love showing
my friends and family all the great products that this company has in its wonderful catalogues. It has meant that my passion for cosmetics and meeting new people has become my dream job too.”

Lyn Arnull
“I work very hard and long, and want more people to come and belong
I want everyone else to try, and see how far they can fly. With my money in my pocket,
my business can only rocket, Oriflame gives me such great recognition New success for all is my mission!

Did you know that…?

This year is the 50th anniversary of Martin Luther King giving his famous speech: “I have a dream”, in front of 200 000 people.
• One of Sigmund Freud’s most famous works is ‘The Interpretation of Dreams’, in which he argues that dreams can be interpreted and understood.
• There is a cookie called Dreams, baked sugar, butter and flour.
• A Dream Catcher is a magical artifact from the North American Indian culture, which is hung at the bedside to attract bad dreams and nightmares, so you can sleep well and enjoy good dreams


Why Join Oriflame?

High Quality Affordable Products
- Established 40 Years and Trusted
- Opportunity Open to All
- Fabulous Incentives + Recognition
- No-Obligation once Joined
- Fun + Home Based Way to Earn

How to Make Money

- Sell Products via Catalogue - Hold Beauty Demonstrations - Hold Opportunity Presentations - Build a Team of Consultants - Earn Commission

Personal Development

As you grow a team of consultants and your customer base, you will rise up the ladder of Oriflame success and earn more commission. There are also several incentives to get you going!