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Saturday, 27 July 2013

Oriflame Catalogue a year from concept – to printed catalogue

It takes roughly a year from when the Oriflame catalogue is planned, to a copy arriving in your hand.
Production of the catalogue is a long and painstaking process involving over 120 people.


STEP 1 The development of the Swedish catalogue involves three offices: Group Support Office
in Stockholm, the Regional Office in Warsaw and the Swedish Sales Office in Stockholm.
One year before the launch of a catalogue, the regional planners in Warsaw start the process by developing ideas for the catalogue theme and content, working with trend analysis and new product launches.

STEP 2- Using the cataogue outline, the team in Warsaw then sends a creative brief for the catalogue’s theme, a dummy and a detailed plan of the products and the offers that will be included in the catalogue to the creation team in Stockholm. The sketches are then sent back to Warsaw for feedback and are updated until both the regional planners and the creation team in Stockholm are pleased with the outcome. The sketches are then passed on to editing and final production. All images, whether they be product or model images, are processed and retouched.

STEP 3 When the layouts of the catalogue pages are produced, the creation team works with
a Basic English template. This template is sent to different countries for translation into local languages.

“Proofreading and approval of catalogue sketches are done digitally.
Even if we rarely see each other, the process between regional planners in Warsaw and the creation
team in Stockholm work very well.” Helen Löhr Production Coordinator, Stockholm Office






STEP 4 When all 136 pages are translated, a text editor makes sure that the translations are incorporated into the layouts, so that local language versions mimic the basic template. Price planners in Warsaw set the prices of products and decide which offers will be included. When finished text and final prices are in place, the catalogue is sent to the printers.

STEP 5 Oriflame’s work with the catalogue does not end just because the catalogue is sent to the printer; a colour proof is sent to the printers in Poland before the presses start. A print coordinator from Oriflame is on location at the printing press for each printing period. The print coordinator’s role includes activities such as checking that the prints correspond to desired colours and that try-the-fragrance-labels and scratch-and sniff contain the correct scents. Once the catalogues are printed, they are transported to the various markets. One year on, the regional office in Warsaw start the process of making sure the catalogue ends up in your hand, ready for you to pick and choose from all our exciting products!


DID YOU KNOW…

Oriflame prints 150 million catalogues* yearly worldwide?
• There are 40 different catalogue versions?
• 9,500 catalogue pages are printed every three weeks?
• Approximately 120 people work within catalogue production at Oriflame?
Oriflame’s goal is that the wood fibres used in paper and packaging in 2020 will come from 100 percent recycled materials or from credible certified sources?


 

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High Quality Affordable Products
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How to Make Money

- Sell Products via Catalogue - Hold Beauty Demonstrations - Hold Opportunity Presentations - Build a Team of Consultants - Earn Commission

Personal Development

As you grow a team of consultants and your customer base, you will rise up the ladder of Oriflame success and earn more commission. There are also several incentives to get you going!