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Sunday, 26 May 2013

To Post Catalogues or Not to Post?

What You Can Expect:

Customers: Average 1 new customer for every 100 Catalogue you post
Sales: Initially small orders, but they could turn into regular customers as you build trust with them.
Costs: Can be expensive due to so many catalogues to purchase.

What is posting?

Posting is when you distribute your catalogues to each house in an area by leaving your catalogue (usually in a bag so it doesn’t get ruined) into the post /letter box of your potential customer.

Other variations of posting include door hanging or leaving your Catalogue on the door handle 

This is usually the first step that many new consultants usually take thinking that you’ll get people calling you straight away to place an order

Is it worth it?

This is NOT the most efficient use of your time or your money. You are giving your Catalogues to ‘cold’ customers. You have no idea if they’ll be interested in your products or not, and many will not.

The strike rate for posting is usually about 1 customer per 100 brochures. And often it takes posting to one household up to three times to build up enough trust that people will buy from you. Although it can be very random, I have heard that some consultants do manage to get more orders from posting than this, but everyone I personally know has not had more than one or two customers from 100 catalogues.

The only time that I recommend posting  if you have a bunch of old catalogues laying around that you have no other use for, or if you’re up line or manager has given you a lot for free (then it won’t cost you anything and is therefore worth your time). Put a label on the front with something catchy to get your customers attention.

Some examples you could use:

1. Try a cute rhyme

This brochure may be old, But the products are still gold, If you’d like to try a sample, Call me, I have ample!

Examples inside of gifts galore,

Makeup, skincare, bargains and more, To see the latest specials simply shout, And I’ll rush the latest catalogue right out!

2. The Direct approach

Lucky you! You’ve got your own personal Oriflame Lady. She really wants you to be happy so call her for a FREE gift!

3. Be Friendly & Casual

Hello neighbour! I’m just up the road, if you ever run out of shower gel or need anything, just give me a call. Have a great day, [Your Name]

4. Include a tea bag in a zip lock bag on the front of the brochure

Have a cup of tea on me!

Then relax, put your feet up and browse through the Catalogue at your leisure.

(A fellow Consultant used this technique with great success by using herbal tea)


Why Join Oriflame?

High Quality Affordable Products
- Established 40 Years and Trusted
- Opportunity Open to All
- Fabulous Incentives + Recognition
- No-Obligation once Joined
- Fun + Home Based Way to Earn

How to Make Money

- Sell Products via Catalogue - Hold Beauty Demonstrations - Hold Opportunity Presentations - Build a Team of Consultants - Earn Commission

Personal Development

As you grow a team of consultants and your customer base, you will rise up the ladder of Oriflame success and earn more commission. There are also several incentives to get you going!