What You Can Expect
Customers: Average 5 new customers for every 50 Catalogues left in good areas.
Sales: Normal orders, usually averaging £10 - £30 per customer.
Costs: Reasonable. You’ll be easily able to cover Catalogues/ gift costs with your profits.
You’ve probably heard this before, but your Catalogue IS your Shop. You’re biggest challenge is to get people to open your catalogue (i.e. enter your shop).
The most effective way I’ve found to do this is to leave your brochures where people are sitting down. Coffee shops, Hairdressing salons, Launderettes, Bus or Train terminals, etc.
Sales: Normal orders, usually averaging £10 - £30 per customer.
Costs: Reasonable. You’ll be easily able to cover Catalogues/ gift costs with your profits.
You’ve probably heard this before, but your Catalogue IS your Shop. You’re biggest challenge is to get people to open your catalogue (i.e. enter your shop).
The most effective way I’ve found to do this is to leave your brochures where people are sitting down. Coffee shops, Hairdressing salons, Launderettes, Bus or Train terminals, etc.
Coffee Shops
Coffee shops are particularly effective at getting new customers; people are relaxed and usually like browsing through something while they are drinking.
Small independent coffee shops are the best (rather than big chains like Starbucks). Go in and ask the manager if it’s ok to leave a few brochures near the newspapers for the customers to browse through. Give the manager a FREE thank-you gift in return (hand soap or hand cream for their toilet is usually a good gift — plus it has the added bonus that their customers will be using your products).
Not all coffee shops will let you leave brochures, but I’ve found most are fine with it as long as you ask first. Managers WANT their customers to hang in their shop for longer so they’ll buy more coffee, that’s why they provide reading material
Small independent coffee shops are the best (rather than big chains like Starbucks). Go in and ask the manager if it’s ok to leave a few brochures near the newspapers for the customers to browse through. Give the manager a FREE thank-you gift in return (hand soap or hand cream for their toilet is usually a good gift — plus it has the added bonus that their customers will be using your products).
Not all coffee shops will let you leave brochures, but I’ve found most are fine with it as long as you ask first. Managers WANT their customers to hang in their shop for longer so they’ll buy more coffee, that’s why they provide reading material
Launderettes
A great place to find people sitting down waiting is the launderette. Leave a few catalogues near any seats. However this isn’t a new strategy and a lot of consultants already do this, so you might have a lot of competition but it still doesn’t hurt to leave a few anyway.
Bus or Train terminals
Leave a few catalogues on or next to the seats where people are waiting for public transport. The best time’s to do this is first thing in the morning when people
are waiting to go to work. Make sure you put them somewhere where they won’t blow away because you don’t want to get into trouble for littering.
are waiting to go to work. Make sure you put them somewhere where they won’t blow away because you don’t want to get into trouble for littering.
Other places
Doctors’ offices, Dentists offices. While a lot of consultants already target these areas it doesn’t hurt to check your local surgery waiting areas to see if you might be able to leave a catalogues or two.
The local HOT SPOT.
This is different in every town. It’s the place in your town where everyone is always at. It could be the post office, the local shop, or even the community hall. Whatever that place is, leave a few catalogues.
COFFEE SHOP CHALLENGE
Aim — To have at least FIVE Coffee Shops in your area stocking your brochures each Catalogue.
What you’ll need — 50 brochures, 5 to 10 FREE gifts.
1. Go through your local directory and find TEN coffee shops in your area (your aim is to get your brochures into FIVE coffee shops, but some coffee shops might say no, so make your hit list double the amount you need)
2. Ask the manager if you can leave 10 brochures next to the newspapers and in return you’ll give him/her (whatever gift(s) you’ve chosen) as a thank-you. (Most people love something for FREE so they are more likely to say yes, especially if it helps their business).
3. Repeat at the next coffee shop until you’ve left all 50 brochures.
4. Return every catalogue with new brochures.
Expected Outcome — From experience you usually pick up 1 to 2 customers per coffee shop each Catalogue That equals 5 to 10 new customers every catalogue!
What you’ll need — 50 brochures, 5 to 10 FREE gifts.
1. Go through your local directory and find TEN coffee shops in your area (your aim is to get your brochures into FIVE coffee shops, but some coffee shops might say no, so make your hit list double the amount you need)
2. Ask the manager if you can leave 10 brochures next to the newspapers and in return you’ll give him/her (whatever gift(s) you’ve chosen) as a thank-you. (Most people love something for FREE so they are more likely to say yes, especially if it helps their business).
3. Repeat at the next coffee shop until you’ve left all 50 brochures.
4. Return every catalogue with new brochures.
Expected Outcome — From experience you usually pick up 1 to 2 customers per coffee shop each Catalogue That equals 5 to 10 new customers every catalogue!
