DIRECT selling can be a funny proposition in Ireland, unlike for example, in the United States. On the face of it there can sometimes seem to be little appetite for such a sales method in this country.
That is not the case, however. Swedish direct-selling cosmetics firm Oriflame says it will "invest heavily" in Ireland after Avon's decision to immediately withdraw from the Republic.
The Avon ladies abruptly became a thing of the past in Ireland after the company unceremoniously pulled out of the country. That decision hit 10 full-time staff and 5,000 self-employed sales agents. Those agents would mostly have worked a few hours a week, but others treated the job as full time.
In contrast to Avon's struggles, Oriflame has expanded at a rate of 40% over the past 12 months and hopes to create nearly 2,000 new jobs over the next two years, taking its "Consultant" numbers to 5,000.
The company is encouraging those affected by the Avon decision to get in touch with Oriflame.
To that end, the business is kicking off a national recruitment.
Oriflame regional managers believes their success to date lies in its "comprehensive range of products".
"We have over 900 products on sale at any one time which are developed at our research and development centre in Bray. We also remain one of the truly free-to-join direct selling operations in Ireland.
"We will invest heavily through training, innovation and brand-building, thereby securing a long-term sales force increase."
That is not the case, however. Swedish direct-selling cosmetics firm Oriflame says it will "invest heavily" in Ireland after Avon's decision to immediately withdraw from the Republic.
The Avon ladies abruptly became a thing of the past in Ireland after the company unceremoniously pulled out of the country. That decision hit 10 full-time staff and 5,000 self-employed sales agents. Those agents would mostly have worked a few hours a week, but others treated the job as full time.
In contrast to Avon's struggles, Oriflame has expanded at a rate of 40% over the past 12 months and hopes to create nearly 2,000 new jobs over the next two years, taking its "Consultant" numbers to 5,000.
The company is encouraging those affected by the Avon decision to get in touch with Oriflame.
To that end, the business is kicking off a national recruitment.
Oriflame regional managers believes their success to date lies in its "comprehensive range of products".
"We have over 900 products on sale at any one time which are developed at our research and development centre in Bray. We also remain one of the truly free-to-join direct selling operations in Ireland.
"We will invest heavily through training, innovation and brand-building, thereby securing a long-term sales force increase."
